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‘Lee Cronin’s The Mummy’ Premiere Event Set in 47 Cities to Launch Third Annual ‘Halfway to Halloween’ Celebration (EXCLUSIVE)

By Variety · 2026-04-01
‘Lee Cronin’s The Mummy’ Premiere Event Set in 47 Cities to Launch Third Annual ‘Halfway to Halloween’ Celebration (EXCLUSIVE)
Why it matters: The event on April 16 will launch “Halfway to Halloween” in 47 cities, reaching audiences in 183 AMC Theatres.
Blumhouse-Atomic Monster, New Line Cinema, and Dolby Cinemas at AMC are teaming up to launch the third annual “Halfway to Halloween” celebration with a premiere event for “Lee Cronin’s The Mummy.” This nationwide event will take place on April 16 at 7 PM across 183 AMC Theatres in 47 cities, marking a significant expansion and scary reinvention for the annual celebration.

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