YouTube Premium and Music Prices Hike in U.S.
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- YouTube Premium individual plan price rises from $13.99 to $15.99 per month in the U.S.
- YouTube Premium family plan price rises from $22.99 to $26.99 per month, covering up to six accounts.
- YouTube Music individual plan price rises from $10.99 to $11.99 per month; family plan rises from $16.99 to $18.99 per month.
- YouTube Premium Lite price rises from $7.99 to $8.99 per month, offering ad‑free video only, no music or offline download.
- YouTube will apply new pricing to new customers now and to existing customers in their next billing cycle in June, with at least 30‑day email notice.
- YouTube spokesperson says the price update, the first since 2023, is needed to maintain ad‑free viewing, background play, and a library of 300M+ tracks.
- Disney+ and other streaming services such as Hulu, HBO Max, Peacock, Netflix, Paramount+, Amazon Ultra, and Spotify have also raised U.S. subscription prices recently.
Why it matters: U.S. subscribers to YouTube Premium and Music will pay $1‑$4 more per month, increasing revenue for Google while raising costs for consumers; the hike also aligns YouTube with a broader industry trend of streaming services raising fees to fund content and feature investments.
Ask SkimNews
