Apple’s Podcasts app will let you ‘seamlessly’ switch between audio and video shows
Why it matters: This move signals Apple's commitment to evolving the podcasting medium beyond audio, potentially setting a new standard for content delivery and user engagement in the industry.
- Apple is leveraging HLS to bridge the gap between audio and video podcast formats.
- Podcast listeners gain the flexibility to switch to video podcasts horizontally.
- Content creators now have an incentive to produce video versions, potentially expanding their reach and engagement.
Apple is enhancing its Podcasts app with HTTP Live Streaming (HLS) technology, enabling users to seamlessly transition between audio and video versions of podcasts. This upgrade allows for a more dynamic consumption experience, including the ability to download video versions for offline viewing.
