Morgan Stanley's bitcoin ETF opens today, giving BlackRock’s $55 billion IBIT fund its toughest rival yet

Why it matters: Morgan Stanley's MSBT could significantly shift market share from BlackRock's $55 billion IBIT fund.
- Morgan Stanley's MSBT opens today, aiming to rival BlackRock's IBIT with a 0.14% fee and its $7 trillion wealth management engine.
- CoinDesk notes the U.S. bank, with $1.9 trillion in assets, could debut its bitcoin ETF on Wednesday.
- A Bloomberg analyst, as reported by Decrypt, suggests a "captive audience" could significantly drive demand for Morgan Stanley's Bitcoin ETF.
Morgan Stanley is launching its MSBT spot bitcoin ETF today, poised to challenge BlackRock's IBIT fund by leveraging a market-low 0.14% fee and its $7 trillion wealth management engine. This debut, anticipated by CoinDesk and Cointelegraph, introduces a significant competitor with a potential "captive audience" that could drive demand, according to a Bloomberg analyst cited by Decrypt.
