Disney Debuts First Creator Event 'Created in L.A.'
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- Disney is launching "Created in L.A.," its first creator event, designed to bring 350 creators, innovators, and industry leaders together
- The two-day event runs Sept. 17–18 at Hollywood's El Capitan Theatre, with Disney also opening The Walt Disney Studios lot to attendees
- Jon Youshaei, a former YouTube and Instagram executive turned creator, conceived and is hosting the event, with Disney's Chief Marketing and Brand Officer Asad Ayaz framing it as a continuation of Disney's storytelling legacy
- Youshaei called the moment "historic," saying Disney is opening "two of its most iconic venues" to creators because "the worlds of Hollywood and creators are growing closer than ever"
- Youshaei is known for in-depth interviews with top creators including MrBeast, Mark Rober, and Kevin Hart, positioning him as a bridge between Hollywood and the creator economy
Why it matters: Disney is opening the El Capitan Theatre and Walt Disney Studios lot — two of its most iconic venues — to 350 digital creators, marking its first dedicated event for the creator economy. The move formally extends Disney's century-old storytelling brand into creator-led entertainment, with Youshaei himself noting that the worlds of Hollywood and creators are now "growing closer than ever."
