Tel Aviv-based Sett, which builds AI agents to automate game marketing, raised a $30M Series B led by Greenfield Partners, bringing its total funding to $57M (Meir Orbach/CTech)
Why it matters: Sett's $57 million in funding will automate game marketing, impacting billions spent on user acquisition.
- Sett raised a $30M Series B led by Greenfield Partners, bringing its total funding to $57M, to automate game marketing with AI agents (Meir Orbach/CTech).
- Sett specifically targets the billions spent on user acquisition in the gaming industry through its agent-based automation solutions (Meir Orbach/CTech).
- ScaleOps, another company mentioned in related coverage, secured a $130M Series C led by Insight Partners at an $800M+ valuation for its automated cloud spend tools, bringing its total funding to over $210M (TechMeme, Meir Orbach/CTech).
Tel Aviv-based Sett, a company specializing in AI agents for automating game marketing, has successfully raised $30 million in a Series B funding round led by Greenfield Partners, bringing its total funding to $57 million. This significant investment aims to tackle the billions spent on user acquisition within the gaming industry through agent-based automation. While Sett focuses on game marketing, another Israeli tech firm, ScaleOps, also secured substantial funding, raising $130 million for its automated cloud spend tools, highlighting a broader trend of significant investment in AI-driven automation across different sectors.
