'We Don't Need to Aggressively Sell the Console': Sony CEO Says Timing of Memory Crisis Is 'Lucky' for PS5 - Push Square
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- Sony's CEO said the company no longer needs to aggressively sell the PS5 console, calling the timing of the memory crisis 'lucky' for the platform
- Sony's PS5 strategy is now described by other outlets covering the story as an 'IP factory' focused on users rather than pushing hardware units
Why it matters: Sony is publicly stepping back from aggressive PS5 hardware pushes at a moment when memory shortages would constrain supply anyway — calling that timing 'lucky' reframes a sector-wide constraint as a strategic convenience rather than a threat.
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