Amazon is making an Alexa phone
Why it matters: Amazon's return to smartphones could disrupt the mobile market with an AI-first approach.
- Amazon is reportedly planning a new smartphone, code-named "Transformer," a decade after discontinuing the Fire Phone (Reuters).
- The new device will center around Amazon's Alexa AI assistant, though Alexa may not function as the primary operating system (Reuters).
Amazon is reportedly reviving its smartphone ambitions a decade after the Fire Phone's failure, with a new device code-named "Transformer" that will heavily feature its Alexa AI assistant. While Alexa will be central, it won't necessarily be the primary operating system, indicating a strategic shift from its previous attempt.
