Banijay and All3Media Complete $8 Billion Merger, Set London Headquarters
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- Banijay Entertainment and All3Media completed their $8 billion merger, forming what executives described as "the world’s largest independent production company," jointly owned at 50% each by Banijay Group and RedBird IMI and consolidated under Banijay Group.
- The combined company will be headquartered in London — All3Media's home city rather than Banijay's Paris base — a decision the deal's architects framed as a boost to the U.K. creative sector.
- Jeff Zucker was named Chairman, Marco Bassetti CEO, and former All3Media chief Jane Turton Deputy CEO, stitching together leadership from both legacy organizations.
- On a combined 2025 basis, the merged entity would have generated over €4.3 billion ($4.9 billion) in revenue and more than $0.8 billion in adjusted EBITDA, with expected cost synergies of roughly $57 million targeted within one year of closing.
- The new Banijay Entertainment operates across 25 territories and controls a catalogue exceeding 265,000 hours of content, spanning hits like "Big Brother," "Peaky Blinders," and "The Traitors."
- RedBird IMI, now in only its third year, used the deal to vault onto the global entertainment stage, with Zucker calling it "a milestone for RedBird IMI" alongside its formation of a "new independent leader."
Why it matters: Independent producers have been losing ground to streaming-owned studios for years; this $8 billion combination hands Banijay Group and RedBird IMI a 25-territory, 265,000-hour catalogue and roughly $57 million in planned cost synergies within a year — enough scale to compete for franchise commissions that Disney+, Netflix and Amazon increasingly keep in-house.
