Eddy Cue Named Cannes Lions Entertainment Person of the Year
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- Eddy Cue, Apple's senior VP of services and health, has been named Cannes Lions' 2026 Entertainment Person of the Year, with the festival running June 22-26 on the French Riviera
- Cue will deliver a first-day keynote seminar alongside Jerry Bruckheimer, the Hollywood veteran who produced last year's worldwide box-office hit 'F1: The Movie' for Apple Original Films
- Apple TV+ earned the Oscar for best picture with the 2021 drama 'CODA' and saw its industry satire 'The Studio' take 13 Emmy Awards last year — a record for both a comedy series and a first-year series in a single year
- Simon Cook, CEO of Lions (Cannes Lions' parent company), cited Apple's 'singular role in influencing consumer behavior with its trailblazing devices' as a factor in the selection
- Cue told Variety in June 2025 that Apple saw 'an opening' in a streaming market crowded with quantity-driven rivals and bet on high quality instead
- Cannes Lions will host its first-ever global CMO summit as a closed-door gathering on June 24 and named global brewer AB InBev as Creative Marketer of the Year
Why it matters: The award puts Cue — who oversees Apple TV+, which has produced an Oscar best picture ('CODA') and a 13-Emmy winner ('The Studio') since its 2019 launch — center stage at the advertising industry's biggest annual gathering, giving Apple a high-profile platform to make its case that a premium-quality streaming bet is viable long-term against quantity-driven rivals.
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