Apple Raises Mac, iPad Prices 15-25% on Memory Costs
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- Apple raised prices on Mac, iPad, and other products by 15%-25%, saying it has "never seen a component price increase this much, this quickly," while leaving the iPhone unchanged
- The increases came a week after Tim Cook said higher memory costs made the hikes "unavoidable," with the Wall Street Journal and dozens of other outlets attributing the spike to memory/AI-related component demand
Why it matters: Apple customers shopping for Macs and iPads now face 15-25% sticker shocks driven by memory shortages tied to AI demand, while iPhone buyers are spared—a selective pass-through that signals which product lines Apple can absorb the cost on and which it cannot.
