‘Devil Wears Prada 2’ Struts Past Original Movie At Global Box Office; Fashion Franchise Soon Passing $700M WW
Why it matters: The film’s studio and its marquee advertisers reap huge box‑office revenue, while the $700M franchise milestone boosts leverage for future sequels and merchandising deals across global markets.
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- Devil Wears Prada 2 has earned $324 million worldwide, including $101.8 million domestic in its first week and $222.2 million from overseas, putting it on track to surpass the original’s $326.5 million lifetime.
- Devil Wears Prada 2 and Mortal Kombat II are tied at roughly $42 million each for the No. 1 spot in North America during Mother’s Day weekend, with the sequel’s domestic total projected to reach $143.8 million after ten days and the franchise exceeding $700 million.
- Italy emerged as the top overseas market for the sequel with $22.2 million, a rare achievement for a Hollywood film, reflecting a post‑COVID box‑office rebound highlighted by the local hit Buen Camino’s $90.4 million gross.
- Google and other marquee partners such as Dior, Mercedes‑Benz, and Samsung helped drive the film’s box‑office push through an extensive marketing campaign.
