Hisense UR9: First 2026 RGB LED TV Priced Against OLED
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- Hisense UR9 debuts as the first 2026 RGB LED TV, with the 65-inch model priced at $3,500 — essentially even with flagship 65-inch OLEDs from LG and Samsung, both listed at $3,400
- The review found a bright image, accurate HDR performance, and color coverage beyond the P3 color space, with no observable color crosstalk in real-world viewing (despite LG Display's earlier warnings about the technology)
- Drawbacks noted include motion judder without compensation and a price that exceeds last year's flagship mini-LED TVs like the TCL QM9K, with OLED still winning on contrast and pixel-level control
- Hisense released the very first RGB LED TV in 2024 — the 116-inch 116UX at $30,000 — making the UR9 the first mass-market-priced entry, while step-down models (the UR8 and Samsung's R85H) are expected in the $2,000-or-under 55-inch range
- Specs include a 180Hz native refresh rate, AMD FreeSync Premium Pro, HDR10+, Dolby Vision (with Dolby Vision 2 coming via firmware), Google TV OS, three HDMI 2.1 inputs, and a USB-C DisplayPort connection
- The verdict: the reviewer still recommends buying an OLED, projecting RGB LED won't catch up to OLED until 2027 at the earliest as LCD drawbacks like light blooming and limited viewing angles persist
Why it matters: Hisense's UR9 is the first real-world test of whether RGB LED can challenge OLED outside demo rooms — and at $3,500 for 65 inches, it forces a direct head-to-head with LG and Samsung's flagship OLEDs at nearly identical prices. Consumers get a brighter, more colorful alternative, but OLED's contrast and pixel-level control still wins, meaning the 2026 TV market is more competitive on price than on a clear winner.
