Welcome to 'The Reef': LIU's 'fins up' chant has turned a near-empty gym into March magic
Why it matters: This story showcases how dedicated fan engagement can dramatically transform a team's fortunes and atmosphere.
- David Pochapin and Cameron Koffman, initially seeking an adopted team, found themselves drawn to the intimate, if initially uninspiring, atmosphere of LIU's Steinberg Wellness Center.
- The duo cultivated 'The Reef' fan section, introducing traditions like the 'FINS UP' chant during free throws, which became a hallmark of the team's home games.
- LIU Sharks experienced a remarkable turnaround under coach Rod Strickland, improving from a 3-26 season to a 24-10 record and securing an NCAA tournament spot, a journey paralleled by the growth of their fan base.
- A video of marching band director Spence Howell leading the 'fins up' motion garnered over a million views, highlighting the viral spread of the fan culture.
- Over 1,500 fans packed the Steinberg Wellness Center to witness LIU win the NEC championship, a stark contrast to the initial sparse attendance, demonstrating the profound impact of 'The Reef' on the team's environment.
What started as a mission by two college basketball fans, David Pochapin and Cameron Koffman, to find an adopted team, transformed a near-empty Long Island University (LIU) gym into a viral sensation known as 'The Reef.' Their dedicated fan section, complete with the 'fins up' chant, coincided with the Sharks' dramatic improvement under coach Rod Strickland, culminating in an NCAA tournament berth and an NEC championship win.
