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Box Office: ‘Obsession’ Surpasses $400 Million Globally

By Variety · 2026-07-05
Box Office: ‘Obsession’ Surpasses $400 Million Globally

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Why it matters: For Blumhouse-Atomic Monster and Focus Features, the YouTube-to-feature pipeline just delivered two simultaneous horror hits — turning a $750,000 production into $403 million in ticket sales while challenging the assumption that Gen Z abandoned theaters. Blum's framing of a "new growth area" in theatrical horror reopens a lane that studios had written off.

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