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The science behind beetroot juice's trending benefits

By New Scientist · 2026-07-06
The science behind beetroot juice's trending benefits

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Why it matters: For endurance athletes and people with hypertension, the evidence is substantive—multiple peer-reviewed studies and an IOC endorsement put beetroot-derived nitrate in elite company alongside caffeine and creatine. But the trendiest claims (energy, sexual performance) rest on thinner evidence, including a single manufacturer-funded study of 10 men, meaning consumers chasing the "vegetable Viagra" angle may be paying for hype the science hasn't caught up to.

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