Tesla China retail sales drop 10% in April
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- Tesla: Retail sales in China fell 10% YoY in April to 25,956 vehicles, per CPCA.
- Giga Shanghai: Shipped 79,478 vehicles in April, with 53,522 exported, up 80% YoY.
- Tesla: Retail sales dropped 53.7% sequentially from March's 56,107 units, and 9.66% YoY from April 2025.
- Tesla: Market share in China's overall NEV retail market fell to 3.06%, its lowest since Nov 2025; BEV share fell to 4.48%.
- Tesla: Adjusted financing in May, canceling a seven‑year low‑interest loan and keeping only a zero‑interest plan for up to five years.
- Chinese competitors: BYD's wholesale NEV volume reached 321,123 units in April (up 7% MoM) while NIO delivered 29,356 units, up 23% YoY, all exceeding Tesla's retail sales.
Why it matters: Tesla’s 10% retail sales drop erodes its market share in China’s largest EV market, while rivals BYD, NIO, Li Auto and Xpeng post higher volumes, positioning them to capture demand as Tesla pivots to export‑driven production and adjusts its financing to revive sales.
