Midjourney Buys Co-Star Astrology App
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- Midjourney acquired personalized astrology app Co-Star, announced Thursday, with the deal reportedly closing in spring under undisclosed terms.
- Co-Star founder Banu Guler will retain control of the app post-acquisition while simultaneously stepping into the newly created role of Midjourney's chief design officer.
- Guler and her team will help Midjourney build its first standalone apps, including one dedicated to image generation, according to founder David Holz.
- Midjourney currently distributes its AI models only through the web and Discord, making Co-Star its first significant owned consumer product beyond the bot interface.
- Co-Star combines human insight, NASA data, and AI to deliver daily horoscopes and friend-compatibility checks, per the app's FAQ, and remains a free download.
- Bloomberg first reported the acquisition, citing Holz, while Midjourney confirmed the deal publicly on Thursday.
Why it matters: Midjourney is making its first move into consumer apps beyond Discord, tapping Co-Star founder Banu Guler as chief design officer to lead app development. The undisclosed deal gives Midjourney an existing astrology user base and a design-focused leader, while Guler retains operational control of Co-Star itself.
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