Cannes Keeps No‑Selfie Rule After Meta Sponsorship
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- Cannes Film Festival maintains its no‑selfie ban at red‑carpet events, with director Thierry Frémaux answering “No” when asked about a change due to Meta’s sponsorship.
- Meta signed a multi‑year sponsorship deal with Cannes, establishing a “Meta House” at the Majestic Hotel to showcase its platforms, AI, and wearable tech.
- Reece Feldman will conduct red‑carpet interviews via Ray‑Ban Meta glasses, marking the first use of Meta’s wearable tech for live reporting at the festival.
- L’Oréal is cited by Frémaux as an example of a sponsor that has not imposed artistic constraints, referencing the festival’s use of a picture titled “La Femme Plus Riche du Monde.”
- Cannes has enforced the no‑selfie rule since 2018, with security personnel intervening when attendees attempt to take selfies.
Why it matters: Cannes preserves artistic autonomy while granting Meta a premium platform, but influencers lose selfie access on the red carpet, shifting brand exposure to Meta’s wearables and AI showcase.
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