Strategy Rebrands, Shifts to Never‑Net‑Seller Bitcoin
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- Strategy rebranded from MicroStrategy in February 2025, dropping “Micro” to reflect its new Bitcoin treasury focus.
- Michael Saylor spearheaded Strategy’s first $250 million Bitcoin purchase in 2020, citing inflation‑hedge motives.
- Strategy changed its stance in 2026 from “never sell Bitcoin” to “never be a net seller,” committing to retain all Bitcoin holdings.
- Convertible notes are used by Strategy to raise short‑term debt that funds Bitcoin acquisitions, with investors later able to convert notes into stock.
- NASDAQ listed Strategy (ticker MSTR) after its 1998 IPO, when the firm was still a business‑intelligence software provider.
Why it matters: Investors in Strategy's convertible notes and stock gain exposure to Bitcoin’s upside, while the firm’s pledge to never sell creates a permanent demand source for the cryptocurrency.
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