A CAR-T biotech’s dramatic turnaround, and drugmakers’ tactics to drive more scripts

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- Kelonia Therapeutics survived three near‑bankruptcy crises before being bought for $3.25 billion by Eli Lilly.
- Eli Lilly announced a $3.25 billion acquisition of Kelonia Therapeutics, securing a CAR‑T platform.
- Bryan Roberts backed Kelonia through his VC firm, helping finance its turnaround and eventual sale.
- Prescribery is being tapped by drugmakers as a low‑cost telehealth partner to generate additional prescriptions.
- Katie Palmer highlighted pharma’s strategy of using bargain‑basement telehealth providers to push more scripts.
- Medicare delayed its obesity‑drug coverage pilot, slowing patient access to new treatments.
Why it matters: Eli Lilly secures a $3.25 billion CAR‑T platform, expanding its oncology pipeline, while investors like Bryan Roberts reap massive returns; pharma’s Prescribery deals boost prescription volume, but Medicare’s delayed obesity‑drug coverage stalls patient access.




