Big Brother Season 28 Premieres July 9 on CBS
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- CBS announced "Big Brother" Season 28 premieres July 9 at 8 p.m. ET/PT, with episodes airing Wednesdays and Thursdays and live evictions on Sundays in the same time slot.
- "Big Brother: Unlocked" returns July 10 at 8 p.m. ET/PT as the companion series on CBS.
- Season 28 will feature "the most programming hours ever" per CBS and debut the show's 1,000th episode — the first primetime series to reach that milestone.
- The Season 27 finale drew 4.3 million viewers, the show's biggest audience in over three years and a 33% jump from the Season 26 premiere's 3.2 million.
- Ashley Hollis, 25, of Chicago, won Season 27 over runner-up Vince Panaro by a 6-1 jury vote, claiming the $750,000 grand prize.
- "Big Brother" is hosted by Julie Chen Moonves, created by John de Mol, and executive produced by Allison Grodner and Rich Meehan via Fly on the Wall Entertainment in association with Banijay Americas.
Why it matters: Big Brother is riding its strongest ratings in three years, with the Season 27 finale up 33% year-over-year to 4.3 million viewers. The 1,000th-episode milestone — a first for any primetime series — gives CBS a built-in marketing hook for a franchise it can lean on for guaranteed summer audience delivery.
