A look at Catches and other startups that are offering AI tools to let shoppers visualize fit and style before buying clothes, aiming to curb online returns (Elsa Ohlen/CNBC)
Why it matters: New AI tools could significantly reduce online clothing returns, impacting e-commerce profitability.
- Catches and similar startups are developing AI tools to allow shoppers to visualize clothing fit and style virtually (CNBC).
- AI tools aim to provide detailed feedback, such as identifying if an item pinches or drapes incorrectly, before a purchase is made (CNBC).
- The primary goal of these AI-powered solutions is to curb the substantial number of online clothing returns (CNBC).
Startups like Catches are leveraging AI to help online shoppers visualize how clothes will fit and style before purchase, directly addressing common issues like pinching or incorrect draping. This innovation aims to significantly reduce the high volume of online returns, a persistent challenge for e-commerce retailers.
