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Finance & Markets

Software? No Way. We’re an A.I. Company Now!

By NYT Business · 2026-02-14
Software? No Way. We’re an A.I. Company Now!
Why it matters: Investors need to discern genuine AI innovation from marketing hype to avoid potential losses in an overvalued market.
Software companies, facing plummeting stock values, are desperately rebranding as AI companies to lure investors. This AI-washing frenzy is a high-stakes gamble, with some companies successfully capturing investor attention while others face skepticism.

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