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Onix Rolls Out Paid AI Twins of Health Influencers

By Wired · 2026-04-10
Onix Rolls Out Paid AI Twins of Health Influencers
Why it matters: Consumers will start paying monthly fees for AI health advice, directly influencing product sales for influencers.
Onix is debuting a “Substack of bots,” selling AI‑powered digital twins of health and wellness influencers that answer questions around the clock and subtly push the influencers’ products. The service turns personal branding into a subscription‑based chatbot, letting users pay to converse with a virtual version of their favorite expert.

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