‘Gird Your Loins’: The Best ‘Devil Wears Prada’ Merch Yet Arrives Ahead of the Sequel
Why it matters: The new film and associated merchandise aim to capitalize on the original's legacy, potentially boosting Amazon's sales and the involved brands.
- Amazon has launched an official "Devil Wears Prada 2" merch storefront, offering graphic tees, mugs, and phone cases with memorable quotes.
- Variety notes that the film's lead-up has focused more on product pushes, including partnerships with Tresemme, Tweezerman, and Loreal, rather than traditional press.
- The sequel will feature Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, with the plot reportedly mirroring real-world publishing challenges as Miranda Priestly faces off against Emily Charlton.
- IndieWire mentions the director of 'You, Me & Tuscany' is not interested in rom-coms made for living rooms, which, while not directly about the sequel, suggests a potential thematic or stylistic contrast for how 'Devil Wears Prada 2' might distinguish itself in the genre landscape.
Ahead of its May 1 release, "The Devil Wears Prada 2" is generating buzz through product partnerships and a new Amazon merch storefront, featuring iconic lines from the original film on t-shirts, mugs, and phone cases. The sequel will see Meryl Streep's Miranda Priestly navigating the decline of traditional publishing and clashing with Emily Blunt's character, now a powerful luxury executive, while Anne Hathaway's return remains a mystery.
