Apollo Strikes Deals for Two Live-Events Businesses - WSJ
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- Apollo Global Management announced plans to acquire Emerald and Questex, merging them into a leading North American B2B events platform.
- Emerald will combine its live‑events expertise with Questex’s B2B conference assets, expanding Apollo’s footprint in the events sector.
- EEX shares rose 9% in pre‑market trading after the deal was disclosed, reflecting market optimism.
Why it matters: Apollo’s shareholders stand to gain from a larger, integrated events business, while competitors may lose market share; the 9% EEX rally signals immediate investor confidence and could boost fundraising for the platform.
