Arizona Muse Heads Forum, Maker’s Mark 86% Grain
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- Arizona Muse co‑hosted the Landed Forum on nature restoration at Daylesford Farm, a UK regenerative estate, and highlighted that fashion is “grown in soil”.
- Dirt the UK charity founded by Muse, works to shift fashion sourcing toward biodynamic farming and improve soil health, water, and biodiversity.
- Maker’s Mark whisky became the first distillery to earn Regenified certification, with 86 % of its grain now sourced from regenerative farms.
- Daylesford Farm hosted immersive experiences—including a farm tour, guided meditations with Muse’s husband Boniface Verney‑Carron, and a buffet featuring its own beef, dairy, ewes, and hens.
- Ben Goldsmith and other speakers—including Craig Sams, Sam Elsom, Dr Federica Amati, Derek Gow, and Sarah Langford—addressed natural capital, soil health, marine restoration, nutrition, species reintroduction, and farming futures.
Why it matters: Regenerative‑grain sourcing gives Maker’s Mark a market edge and creates premium demand for biodynamic farms, while fashion brands that adopt Dirt’s soil‑focused model can win eco‑conscious consumers and avoid falling behind sustainability standards.
