Netflix Argentina Opens New Office, Presents Titles From Ricardo Darín, Alex de la Iglesia, Pablo Larraín, Santiago Mitre and Pablo Trapero
Why it matters: Netflix's new 20,000 sq. ft. office in Buenos Aires strengthens its production capabilities in Argentina, with over 10 new films and series slated for release.
- Netflix Argentina opens a new 20,000 sq. ft. office in Buenos Aires, focusing on production, marketing, and PR, distinguishing it from larger regional hubs in Mexico City and São Paulo that centralize functions like accounting and HR.
- Francisco Ramos, Netflix VP of Content for Latin America, highlights Argentina's "audiovisual heritage, creative prowess, and ability to tell local stories" as key to its regional strategy and universal impact.
- Santiago Mitre (director of Oscar-nominated "Argentina, 1985") is developing an untitled political thriller starring Verónica Llinás and Peter Lanzani.
- Ricardo Darín will star in "Lo dejamos acá," directed by Hernán Goldfrid, playing a pragmatic psychoanalyst.
- Alex de la Iglesia is adapting the play "Congratulations" into a film, featuring Adrian Suar and Griselda Siciliani.
- Upcoming TV shows include the fourth and final season of "Envious" (April 29), the third season of "In The Mud," and advanced development for the second season of "The Eternaut."
- "Moria," a fictional series inspired by Moria Casán and starring Siciliani, Cecilia Roth, and Sofía Gala Castiglione, debuts August 14 for Casán's 80th birthday.
- Pablo Larraín directs the mini-series "My Sad Dead," based on Mariana Enriquez's short stories, starring Mercedes Morán.
- Pablo Trapero and Pablo Fendrik will co-direct "Gordon," a thriller based on Marcelo Larraquy's novel, starring Rodrigo de la Serna.
Netflix has significantly expanded its presence in Argentina with a new 20,000 sq. ft. office in Buenos Aires, underscoring the country's crucial role in its regional strategy, particularly for production, marketing, and PR. This move, following the success of "The Eternaut," is accompanied by a robust slate of upcoming films and series from acclaimed talents like Santiago Mitre, Ricardo Darín, Alex de la Iglesia, and Pablo Larraín, reinforcing Netflix's 15-year commitment to Latin American audiovisual industries.
