Pepsi drops Wireless sponsorship amid criticism of Kanye West booking
Why it matters: Pepsi's withdrawal could impact Wireless festival funding and future artist bookings.
- Pepsi canceled its sponsorship of the Wireless festival (Variety).
- Kanye West is set to headline the festival, prompting criticism (Variety).
- Prime Minister Keir Starmer voiced concerns about West's UK festival dates, specifically mentioning his "previous celebration of Nazism" (Variety, BBC Entertainment).
Pepsi has withdrawn its sponsorship from the Wireless festival in the UK, just hours after Prime Minister Keir Starmer expressed concerns over Kanye West's scheduled headlining performance, citing West's past controversial remarks. This move highlights growing pressure on event organizers and sponsors to distance themselves from artists facing public backlash.
