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Warner Bros. Wins 'Siren Head' Movie; Duffield to Direct

By Variety · 2026-07-01
Warner Bros. Wins 'Siren Head' Movie; Duffield to Direct

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Why it matters: Warner Bros. is paying top dollar for a creepypasta character specifically to court Gen Z, the demographic that now drives the most consistent theatrical attendance — placing the studio in direct competition with A24, which already scored with the YouTube-born hit "Backrooms."

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