Nintendo Raises Switch 2 Price to $500 Globally

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- Nintendo announced a global price increase for the Switch 2 console effective September 1, raising the US price from $450 to $500.
- Nintendo also raised the price of the original Switch console in Japan.
- Bloomberg and dozens of other outlets reported the price hike, indicating a consensus across major tech and gaming news sources.
- Nintendo warned that Switch 2 sales are expected to decline next year despite the price increase.
- Nintendo cited rising memory‑chip costs and tariffs as drivers of the price hike.
- Nintendo increased the subscription price for its Switch Online service alongside the console price revision.
Why it matters: The $50 price jump lifts the cost for gamers across the US, Canada, Europe and Japan, while Nintendo hopes to offset rising memory‑chip costs and tariffs; however, the company’s own sales‑slowdown warning suggests the hike may pressure revenue and market share.

