Conor McGregor's return at UFC 329 draws nearly 16 million viewers to Paramount+ in U.S. and Latin America
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- UFC 329 reached 15.9 million combined viewers in the U.S. and Latin America, with 14.3 million from the U.S., setting the record for most concurrent streams of any live event exclusive to Paramount+
- UFC 329 posted peak concurrent streams of 8.3 million, surpassing the 7.9 million mark set by UFC Freedom 250, per Nielsen and Adobe Analytics released Thursday by Paramount+
- McGregor's highly anticipated return ended after just 69 seconds when his right leg was compromised, leading to a first-round TKO loss to Holloway and a result McGregor has since asked to be overturned to a no contest
- McGregor had been absent from the Octagon for five years after breaking his left leg in his 2021 bout with Dustin Poirier, walking into the same venue he hobbled out of in 2019
- Holloway earned the TKO win in a rematch of their 2013 bout, which McGregor had originally won
- UFC events now occupy six of the top 10 peak concurrent events on Paramount+, with UFC 329 at No. 2, UFC Freedom 250 at No. 3, and UFC 324, 328, 326, and 325 also on the list
Why it matters: UFC events now hold six of Paramount+'s top 10 peak concurrent streams, demonstrating the promotion's streaming dominance on the platform despite UFC 329's main event lasting only 69 seconds due to McGregor's right-leg injury. The result dealt McGregor a 1-10 record since 2016 in his first fight back, and Holloway — not McGregor — likely takes forward the momentum the promotion had been banking on for future gates.
