Premios Juventud Debuts in Spain as Week-Long PJ Fest — SkimNews
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- Premios Juventud expands from a single-night event into a week-long "PJ Fest" with live concerts in Houston, Miami, and Los Angeles before culminating at the Starlight Amphitheater in Marbella on Sept. 3 — its first edition in Spain after previous international stops in Puerto Rico and Panama.
- Ignacio Meyer, Univision Television Networks Group President, frames the 2022 Univision-Televisa merger as shifting the company toward "becoming a global organization" reaching 600 million Spanish speakers worldwide through streamer ViX.
- Antonio Banderas, Marc Anthony, Yandel, and La Oreja de Van Gogh are named this year's Agents of Change honorees, recognized for social impact — Meyer credits Banderas, via his Lágrimas y Favores Foundation and co-hosting of the Starlite Gala, as integral to securing the Marbella partnership.
- Marc Anthony's Maestro Cares Foundation has backed more than 35 projects for children and underserved communities across Latin America and the U.S., and he has led the "Unidos por Venezuela" benefit concert and telethon following devastating earthquakes there.
- La Oreja de Van Gogh's hit "Rosas" recently surpassed one billion Spotify streams; the band is also nominated for Group or Duo Favorite of the Year and Best Euro-Song and is celebrating 30 years with original vocalist Amaia Montero.
- TelevisaUnivision's show will air across 12 countries live on Univision, while Televisión Española produces its own localized live version during the U.S. broadcast's commercial breaks, beginning at 10:30 p.m. local Spanish time.
- Confirmed performers include Christian Nodal, Ángela Aguilar, Camilo, Wisin, Quevedo, Ana Mena, and Farruko, with fan voting for 50 award categories having opened August 10 at PremiosJuventud.com.
Why it matters: The Marbella edition is TelevisaUnivision's most ambitious international move yet — building on prior Latin Grammy and PJ stops in Seville, Puerto Rico, and Panama — and the live co-production with Televisión Española sets a template for localizing Latin content across Spanish-speaking markets rather than merely exporting it. For Spanish public-TV viewers, it means real-time domestic coverage of the U.S. Hispanic entertainment industry's flagship youth awards, airing free-to-air starting at 10:30 p.m. local time.
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