F1 Drivers to Pilot Lego Minicars at Silverstone Parade
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- F1 drivers — all 22 of them — will pilot individual Lego minicars for a parade lap of Silverstone in the two hours before Sunday's British Grand Prix, with the cars decorated in each driver's 2026 team colours
- The Lego minicars are built from 28,000 real Lego bricks and took over 6,400 combined hours to develop and construct, using standard go-kart wheels and capable of speeds up to 15mph
- Emily Prazer, Formula 1's chief commercial officer, called last year's Miami Lego parade "one of the most memorable and talked-about moments of the season" and said the Silverstone edition is meant to build on that format
- Sky Sports F1 and Sky One will broadcast the parade from 12.55pm ahead of the 3pm race start on a Sprint weekend at Silverstone
- Silverstone expects to break its own British Grand Prix attendance record, projecting 565,000 fans across the race weekend
- The Silverstone parade is the first time the Lego minicars format has been used since its debut in Miami last year, where team-mates shared big-build cars rather than each having their own
Why it matters: F1 is scaling a proven fan-engagement format from Miami to Silverstone, swapping flatbed truck greetings for individual Lego minicars that turn the parade itself into broadcast content. The move comes as Silverstone projects a record 565,000 fans across the weekend, betting that spectacle around the race drives attendance and viewership as much as the racing does.
