Meta Launches $299 AI Glasses, $399 Kylie Edition
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- Meta unveiled Meta Adventurer and Meta Fury glasses priced at $299, its first smart glasses under its own brand, alongside a $399 Starfire model co-developed with Kylie Jenner.
- Meta Glasses ship with Muse Spark AI from day one and come in 26 styles across a range of colors, per Meta's newsroom, which called glasses "the most exciting hardware category of the AI era."
- The Starfire model includes a tiny gemstone on the lens, a metal nose pad engineered to keep it from absorbing makeup, and an AI voice modeled on Jenner's, according to Wired's hands-on.
- Meta is seriously weighing audio-only, camera-free glasses that would enable further price cuts and new frame styles thanks to fewer components — a product the company previously shelved.
- Meta's head of glasses called Apple a "formidable upcoming opponent," warning that Apple would intentionally give its own glasses better iPhone compatibility than it provides Meta.
- Meta confirmed facial recognition is the number one user request and a potential accessibility breakthrough for blind users, but cited privacy and societal implications as blockers to launch.
- Meta executives told The Verge that dropping the Ray-Ban name helps hold the line at $299, with all three new models now carrying EssilorLuxottica branding instead.
Why it matters: Meta cutting the Ray-Ban co-brand and pricing its in-house glasses at $299 is a direct move to own the consumer relationship and undercut on cost, while the $399 Kylie Jenner edition targets a fashion-driven, celebrity-influenced segment. Meta's glasses lead publicly framing Apple as its "formidable upcoming opponent" signals this launch is the opening shot of a Meta-vs-Apple wearables war centered on iPhone interoperability.
