FIFA Announces Madonna, Shakira, BTS Halftime Show
Why it matters: The fundraiser gives the Global Citizen Education Fund a high‑profile platform to chase its $100 million goal, boosting education for children while giving FIFA and sponsors global visibility during the world’s biggest sports event.
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- FIFA announced that the 2026 World Cup final halftime show at MetLife Stadium on July 19 will feature a Super Bowl‑style concert headlined by Madonna, Shakira and BTS.
- Gianni Infantino said the performance will support the FIFA Global Citizen Education Fund, which aims to raise $100 million for children’s education and soccer access.
- Chris Martin of Coldplay will serve as the show’s curator, overseeing the production that FIFA describes as a “singular moment at the intersection of sport, culture and purpose.”
- Madonna, Shakira, and BTS become the first artists to headline a World Cup final halftime, joining a legacy of Super Bowl halftime legends such as Michael Jackson and Rihanna.
- The halftime interval in soccer is capped at 15 minutes, and FIFA has not disclosed the exact length of the performance.
