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U.S. World Cup win sets domestic ratings record

By ESPN · 2026-07-02
U.S. World Cup win sets domestic ratings record

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Why it matters: The U.S.-Bosnia broadcast averaged 24.4 million viewers, surpassing the 2015 Women's World Cup Final's 22.3 million and establishing itself as the most-watched English-language soccer telecast on record. For Fox and FIFA, the numbers validate World Cup inventory that now outperforms the NBA Finals (20.6 million) — though the 127.7-million Super Bowl audience still towers over all live sports in the U.S.

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