Pijama Platform Expands Into Acquisitions With Three Films
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- Pijama Platform, run by Juan de Dios and Pablo Larraín, announced it's moving into acquisitions with "three big films with great talent" during Karlovy Vary's industry forum.
- Juan de Dios Larraín, producer of A Fantastic Woman and The Eternal Memory, made the announcement on the second day of the Karlovy Vary industry forum during a distribution panel.
- Larraín argued that distribution failure doesn't equal audience failure: "The fact that your movie doesn't find distribution doesn't mean that it doesn't have an audience."
- Larraín added that "every movie has an audience," framing acquisitions as a way to connect films that lack traditional distribution channels with viewers.
- Pijama Platform's acquisition pivot adds a new buyer in the independent film market at a time when mid-budget films increasingly struggle to secure deals.
Why it matters: A Larraín-led acquisition arm adds a new buyer in a market where mid-budget independent films often struggle to find distribution. Larraín's public framing — that every film has an audience worth reaching — signals the company is positioning acquisitions as a discovery mechanism for underserved titles, not just a commercial play.
