Nissan LEAF & ARIYA Sales Collapse in USA
Why it matters: Nissan's Q1 EV sales collapse by over 70% impacts its market share and future EV strategy.
- Nissan LEAF sales in the US fell by 71.2% year-over-year in Q1, selling only 668 units.
- Nissan ARIYA sales also collapsed in Q1, contributing to the overall decline in Nissan's EV market performance.
- The US EV market continues a trend of declining sales for some models, impacting Nissan's performance despite the LEAF's value proposition.
Nissan's electric vehicle sales in the US plummeted in Q1, with the LEAF experiencing a 71.2% drop to just 668 units, despite its perceived value. The newer ARIYA also saw a significant decline, indicating a broader challenge for Nissan in the competitive US EV market.
