Green SM Launches VinFast EV Taxis in Copenhagen
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- Green SM launched its European debut in Copenhagen with a company-owned fleet of VinFast EVs, expanding beyond its existing operations in Vietnam, Laos, Indonesia, the Philippines, and India.
- Green SM's Danish fleet consists of VinFast VF 6 and VF 8 electric SUVs, and unlike Uber, the company owns and manages its vehicles while directly overseeing its drivers.
- Drivers undergo mandatory training in road safety, customer service, operating procedures, and EV use before they are cleared to pick up passengers, per the company's in-house model.
- Customers book and pay through Green SM's app, which shows the fare before trip confirmation; new riders get five vouchers for 25% off, capped at 100 Danish kroner (~$16) per ride, through September 30.
- Green SM Europe CEO Richard Nabil Chahine framed the launch as a measured, feedback-driven entry, saying Copenhagen 'shapes the future of mobility' and that growth will follow if the company earns riders' trust.
- Green SM has not yet named its next European city, saying it will first concentrate on meeting Danish regulations, establishing local operations, and adjusting the service based on Copenhagen feedback.
Why it matters: Green SM is testing whether a Vingroup-owned, vertically integrated EV taxi model — direct driver employment, in-house vehicle management, company-run training — can translate from five Asian markets into Europe's regulated mobility landscape, with Copenhagen serving as the proving ground before any further expansion.
