Google Cuts Top‑Tier AI Plan Price, Launches $100 Ultra
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- Google announced a new AI Ultra subscription tier priced at $100 per month during its I/O 2026 event.
- Google cut the price of its highest‑tier AI plan, lowering the cost of the top‑level offering for enterprise customers.
- Google highlighted that the Gemini AI model is now more powerful, underpinning the updated subscription lineup.
Why it matters: Enterprise users gain cheaper access to Google’s most advanced AI, while Google expects higher subscription revenue from the new tier and broader Gemini adoption.
