Gilmore Girls Leaves Netflix for Prime Video After 12 Years
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- Gilmore Girls left Netflix as of July 1 after 12 years as a streaming fixture, with the series now available on Prime Video; the 2016 revival A Year in the Life remains on Netflix.
- Nielsen data showed the show was a reliable fall-season performer, entering the streaming charts last year the week of September 8 with 534M views across Hulu and Netflix.
- The show's audience skewed young and female, with two-thirds of September 8-14 viewership from women and 35% from adults 18-34 per Nielsen.
- Before the Hulu deal, Gilmore Girls was No. 8 on Nielsen's streaming rankings for Netflix with 640M views, and 56% of that audience fell in the 18-34 demo.
- From 2023-25, the original seven seasons generated Netflix nearly 264M views, with A Year in the Life alone accounting for 18.2M views over that two-year period.
- Prime Video has been leaning heavily into YA programming following the massive success of The Summer I Turned Pretty, with buzz building around an adaptation of Elle Kennedy's Off Campus series.
Why it matters: Prime Video just inherited a cross-generational hit that pulled 264M views on Netflix over two years and ranked annually on Nielsen's fall streaming charts — a strong fit for the platform's growing YA bet after The Summer I Turned Pretty. The open question is whether Gilmore Girls reclaims its seasonal Nielsen spot under its new owner beginning Labor Day.
