Nooks Secures $500M From CVF With Returns Share — SkimNews
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- Nooks secured a $500 million commitment from General Catalyst’s Customer Value Fund to finance the company’s sales and marketing.
- Customer Value Fund will take a share of the returns generated by the $500 million commitment.
Why it matters: General Catalyst’s Customer Value Fund supplies Nooks with $500 million for sales and marketing while taking a share of the returns generated by that capital. For the fund, the financing combines capital deployment with a return-linked payout; for Nooks, it provides funding for its go-to-market push.
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