Cedric The Entertainer Signs with IAG
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- Independent Artist Group signed actor and comedian Cedric the Entertainer for representation across the board.
- Cedric the Entertainer’s production company A Bird And A Bear Entertainment will also be represented by IAG, which holds a first‑look deal at CBS.
- Cedric the Entertainer is currently starring as Seth Holly in the Broadway revival of August Wilson’s Joe Turner’s Come and Gone.
- Cedric the Entertainer voiced a role opposite Michael B. Jordan and Juno Temple in Netflix’s Swapped, which broke its single‑week viewership record for an animated movie with 38.7 million views.
- Cedric the Entertainer starred in and executive produced The Neighborhood, winning two NAACP Image Awards for Outstanding Actor in a Comedy Series.
- Jim Osborne as IAG CEO said Cedric is a generational talent and the firm looks forward to expanding the next chapter of his career.
- Cedric the Entertainer continues to be represented by Eric Rhone at Visions Management Group and Gordon Bobb at Del Shaw Moonves.
Why it matters: The deal gives Cedric broader representation and a partner to leverage his production company's CBS first‑look deal, while IAG adds a three‑decade comedy star to its roster and will also represent his production company A Bird And A Bear Entertainment, linking its CBS first‑look deal with IAG’s talent roster across film, TV, Broadway, and live comedy.
