Lectric eBikes hits $1 billion in sales, surpasses 750,000 e-bikes
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- Lectric eBikes hit $1 billion in Shopify sales and sold its 750,000th e-bike on the same day, announced by CEO Levi Conlow on social media
- The $1 billion revenue figure comes solely from Shopify and excludes additional sales channels including Best Buy and other retail stores, meaning total revenue is higher
- Founders Levi Conlow and Robby Deziel bootstrapped Lectric as an apartment living room startup seven years ago without taking venture capital funding
- The $899 Lectric XP, launched in 2019, launched Lectric's affordability-first strategy, which the company doubled down on by negotiating supplier costs down rather than raising prices
- Lectric opened three new brands this year: revived Juiced Bikes with Scrambler e-bike models, Juiced Powersport for higher-power e-motos, and upmarket Monarc e-bikes
- Lectric leads the US e-bike market by a sizable margin, with most competitors privately held and unwilling to disclose sales figures
- Private e-bike competitors rarely share sales data, making Lectric's disclosure unusual for the industry
Why it matters: Lectric's $1 billion Shopify milestone excludes retail channels like Best Buy, meaning its actual revenue is even higher — putting it firmly atop the US e-bike market. The company's three new brand launches (Juiced Bikes, Juiced Powersports, Monarc) show it is reinvesting scale gains into market expansion rather than resting on its $899-entry-level model, giving Lectric exposure across budget, mid-market, and powersports segments competitors can't easily match.
