Lectric eBikes hits $1 billion in sales, surpasses 750,000 e-bikes — SkimNews
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- Lectric eBikes crossed $1 billion in Shopify sales and sold its 750,000th e-bike on the same day, with co-founder and CEO Levi Conlow sharing the news on social media.
- The $1 billion revenue figure comes exclusively from Lectric's Shopify storefront and excludes additional sales channels the company has opened, including Best Buy and other retailers.
- Lectric was founded seven years ago by Levi Conlow and Robby Deziel as an apartment-based, bootstrapped startup that avoided traditional venture capital funding.
- The $899 Lectric XP, launched in 2019, was the company's breakout product, and Lectric grew to over 100,000 e-bike sales within two years by holding prices flat while negotiating harder with suppliers.
- Lectric launched three new e-bike brands this year: revived Juiced Bikes with Scrambler models, Juiced Powersport for higher-power e-motos, and Monarc as a more premium e-bike brand with higher-end components.
- Lectric is described as the largest electric bicycle company in the US, a rare public disclosure of sales figures in an industry where privately held competitors typically guard such data.
Why it matters: Lectric's ability to reach $1B on Shopify alone — without counting Best Buy and other retail channels — suggests true revenue is materially higher, and the company's expansion into three adjacent brands (Juiced Bikes, Juiced Powersport, Monarc) signals it is no longer just an e-bike maker but a multi-brand micromobility platform competing for category dominance.
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