When the market is bad, we build: Inside Binance’s bold 2030 master plan
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- Binance plans to grow its verified active user base from about 310 million to 3 billion by 2030.
- Binance targets a more than $2 billion gap between traditional finance and crypto infrastructure spending with a new OMS toolkit and institutional partnerships.
- Binance will let institutions pledge tokenized money‑market funds from BlackRock and Franklin Templeton and will offer Crypto‑as‑a‑Service to banks and asset managers.
- Coinbase cut its workforce by 14% (nearly 700 staff) amid a market downturn and AI challenges.
- Bitcoin faces resistance at $100,000 while the total crypto market cap sits near $2.7 trillion, down roughly 40% from its $4.38 trillion peak before the October Flash Crash.
Why it matters: Binance’s push for 3 billion users and a $2 billion OMS spend positions it to claim a larger slice of the $2.7 trillion crypto market, while rivals like Coinbase lose talent and market relevance as the industry consolidates around a single dominant platform.
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