Luca Guadagnino’s Zara Home Collection Is a Mix of His Films’ Most Seductive Set Designs — SkimNews
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- Luca Guadagnino and production designer Stefano Baisi teamed up for "Baisi Guadagnino," a Zara Home line of more than 200 furniture, lighting, tableware, textile, rug, mirror, candle and ready-to-wear pieces launching worldwide Sept. 26.
- Guadagnino commissioned a launch short film written by Scott Z. Burns ("Contagion," "The Bourne Ultimatum") starring Jamie Bell, Chase Sui Wonders, Michael Stuhlbarg and Patricia Arquette.
- Baisi served as production designer on Guadagnino's 2024 "Queer," "After the Hunt" and the upcoming "Artificial," with "Queer" constructed largely at Cinecittà and two-thirds of the "After the Hunt" apartment furnished from Guadagnino's own collection.
- The collection draws on Viennese Secessionism, French Art Deco, Brazilian Modernism and Italian Radical Design, producing curved sofas, enveloping chairs, graphic rugs and sculptural lighting — each piece individually named ("Purkersdorf," "Nape," "Ophiuchi," "Blinking," "Sacred Spring") as an "atlas of desire."
- The ready-to-wear line is gender-fluid, opening with exaggerated men's tailoring in loose proportions, tweed and fresco wool, alongside sculptural dresses shaped by Belgian color combinations and Japanese approaches to volume.
- Guadagnino and Baisi will stage the collection's physical premiere during Milan Fashion Week with a two-day public pop-up Sept. 26–27 at La Pelota, housed in a site-specific installation they designed and open 11 a.m.–9 p.m. both days.
- The collaborators cited 1980s Jean-Luc Godard alongside Edward Yang and Nagisa Ōshima as cinematic references shaping the collection's palette and atmosphere.
Why it matters: With more than 200 pieces and a dedicated short film, Zara Home is positioning a filmmaker-led design line at scale — the Sept. 26 worldwide online drop plus a Milan Fashion Week pop-up gives Guadagnino a commercial footprint that extends his film aesthetics into everyday retail, blurring the line between production design and product design.
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