Apple's iPhone 18 Pro launches with $100 price hike — SkimNews
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- Apple launched its iPhone 18 Pro line in stores with a $100 price bump over the prior generation, citing a memory crunch and AI investment pressure as drivers.
- T-Mobile is offering the iPhone 18 Pro "On Us" through an online promotion, as reported by The Hollywood Reporter, illustrating how carriers are responding to the higher sticker price.
Why it matters: Apple's $100 Pro-line increase is attributed in the source to memory costs and AI spending, while T-Mobile's "On Us" subsidy shows carriers absorbing part of that bump to keep upgrade flow alive on launch day.
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