Tim Cook Stays On; Schiller Quits App Store — SkimNews
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- Tim Cook's Chairman pay package signals he'll remain very active at Apple despite the CEO transition to John Ternus, per Bloomberg's Mark Gurman.
- Phil Schiller's departure from his App Store role was reportedly driven by Apple's plans to squeeze more revenue and margins from the platform, pushing him to a "special projects" position.
- John Ternus and services chief Eddy Cue want to raise App Store margins and find new recurring revenue streams, while Schiller reportedly believed such moves would further alienate developers and governments.
- Tim Cook reportedly won't appear at Apple's Sept. 9 iPhone 18 Pro event — the first major event under new CEO John Ternus.
- Coverage across AppleInsider, 9to5Mac, TechCrunch, MacRumors, Daring Fireball, and others converges on the Schiller exit as the connective tissue between Cook's transition and Ternus's monetization agenda.
Why it matters: Schiller's name appears in nearly every App Store litigation — he was the internal brake on aggressive monetization. His removal under Ternus and Cue means developers and regulators can expect fewer internal checks on fee hikes. AppleInsider and 9to5Mac explicitly frame the squeeze as a bad idea, underscoring that Schiller's departure removes the last high-profile internal skeptic.
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